c/o Lampa

• Copyright says 2023. The site hasn't been updated in over two years. To a visitor, this says the business may not be active.
• The /works page is a 404. Still in the sitemap. Search engines are trying to index a dead page.
• /services-old is still accessible. Not linked from navigation but live and crawlable. Lists "Bespoke Art" instead of "Art Curation" and doesn't mention landscaping. Different content to the homepage. Delete it or redirect it.
• No contact form. Email and two phone numbers in the footer. No form, no booking link, no "Get in touch" button. Competitors all have clear contact pages or consultation booking.
• No address. Three countries, no address listed for any of them. Companies House shows 71-75 Shelton Street (virtual office) — but nothing on the site.
• Seven profiles, three platforms. Two Instagram accounts, three LinkedIn profiles (two personal + one company), two Pinterest accounts. Everything is split. This is the opposite of a focused presence.
• Saatchi Art shop is empty. If it's not ready, take it down. An empty shop looks abandoned.
• Corporate entity unclear. Cathrine Design Limited (incorporated 2021) was dissolved May 2024. What company is currently trading as c/o Lampa?

The portfolio page has image thumbnails with no project names, no descriptions, no locations, and no context. For luxury interior design, the portfolio is the entire pitch. This one tells no story.

The credential claims don't hold up to scrutiny. The 2021 SBID Award for Mickey's Beach Bar is credited to Design Command on the official awards page — not c/o Lampa. Major hotel brand projects (Marriott, Hyatt Regency, Rosewood, W The Palm Dubai) appear on LinkedIn but no independent source attributes them to c/o Lampa. Tinka may have worked on these projects at a previous employer, but that's a different thing from "c/o Lampa delivered these projects."

This matters. A luxury client who checks these claims and finds they don't match will lose trust instantly. The portfolio needs to clearly distinguish between "projects I led at c/o Lampa" and "projects from my earlier career at [previous firm]." Both are valuable — but they need to be honest.

Compare with Mia Karlsson, who has a full Webflow portfolio with project photography, descriptions, and a journal. Or Rose Narmani, whose site walks you through individual projects with material choices and design narratives. The standard is clear.

Zero reviews on any platform. No Google, no Houzz, no Trustpilot, no Facebook, no testimonials on the website. No client names mentioned anywhere publicly.

This stands out sharply against competitors. Rose Narmani has 61 reviews on Houzz (5/5). Mia Karlsson has 25 reviews on Birdeye and a 4.9 on Houzz. For a luxury service where clients spend tens or hundreds of thousands of pounds, finding zero evidence that anyone has ever hired this studio is a problem.

Even 3-5 genuine testimonials from past clients would change the picture.

The site is clean and minimal — the Scandinavian aesthetic comes through. It looks intentional, not cheap. That's worth something. But "minimal" tips into "empty" when there are only two pages. It feels like a holding page from 2022 that was never built out.

Every competitor has a complete website: portfolio with project stories, about page, services, journal/blog, contact page. c/o Lampa's site is a fraction of that depth. A prospective client comparing studios would see the gap immediately.

The opening line is strong: "Swedish luxury interior architect with over 15 years of experience in high-end residential and hospitality design." Clear. You know what she does and at what level.

But "a decentralised collective of designers" raises more questions than it answers. How many people? Who are they? Where are they? A luxury client hearing "collective" could picture a team of ten or one freelancer with occasional contractors. The LinkedIn company page says 2-10 employees but only lists one.

The services (Interior Architecture, Property Styling, Landscaping, Art Curation) are listed but barely described. The ghost page /services-old has more detail than the live site. There's no sense of what a project involves, what it costs, or who it's for.

Email and two phone numbers in the footer. No contact form, no booking link, no "Get in touch" button, no scheduling tool. A luxury client who lands on this site has no obvious next step. Most won't scroll to the footer to find a phone number.

For a high-end service where the first conversation is the sale, making contact should be effortless. A "Book a discovery call" button linked to Calendly, visible on every page, would change everything.

The site has almost no text. Two pages, minimal copy, no blog, no project descriptions. Search engines have nothing to rank.

Searching "luxury interior architect London" returns Katharine Pooley, René Dekker, Janine Stone, Taylor Howes, Helen Green, Studio Indigo, Sophie Paterson, Gunter & Co. c/o Lampa doesn't appear. These firms have deep websites, press coverage, and backlinks. c/o Lampa has two pages.

Not on Houzz, not on BIID, not on Dezeen, not on any design directory. AI tools can't reference the studio either — there's not enough written content anywhere for ChatGPT or Perplexity to cite.

Instagram has 516 followers. To put that in context: Grounded Design (similar positioning, Dubai) has 69,000. Rose Narmani (London & Dubai luxury) has 35,000. Mia Karlsson (Swedish founder, London) has 7,200. Even YAM Studios (small London studio) has 4,500.

The personal account @tinkalampa (802 followers) splits the audience further. Two accounts with ~1,300 followers combined vs one account with 1,300 would at least look like a single, active presence.

Pinterest exists but is also split across two profiles. LinkedIn is the one platform where the company page has more detail than the website — Tinka's project posts (Burj Khalifa, EMAAR Beachfront) are more informative than anything on colampa.com.

No blog, no journal, no design insights, no press page, no awards displayed, no content of any kind beyond the homepage copy and portfolio thumbnails. Zero press coverage found in any design publication — Dezeen, AD, Wallpaper*, Elle Decor, Hospitality Design, Livingetc, Blueprint.

Every competitor in the comparison has some form of content: Mia Karlsson has a journal, YAM Studios publishes regularly, Rose Narmani and Grounded Design both have project narratives with material stories.

For a studio at the luxury end, expertise has to be shown. Claiming 15 years of experience on a two-page website with no evidence isn't enough.

There's no sense of what working with c/o Lampa looks like. No process description, no timeline expectations, no sense of project scope or cost. "Decentralised collective" is the only description of how the studio works — and it explains nothing.

The dissolved company (Cathrine Design Limited, 2021–2024) and unclear current corporate structure are also a concern. A luxury client or their solicitor may check Companies House — finding a dissolved entity isn't reassuring.

• 15+ years of experience. Genuine, demonstrated through LinkedIn project history. The experience predates c/o Lampa — which is fine, as long as it's presented clearly.
• Three-market positioning. Sweden, London, Dubai. Few small studios can claim genuine international reach. This is a strong differentiator.
• Scandinavian design heritage. Swedish-founded, Scandinavian philosophy. In London and Dubai, where most competitors are locally rooted, this stands out. Mia Karlsson proves this angle works — she's built a strong London practice on the same foundation.
• Art practice. Tinka is an abstract artist offering art curation and commissions. Most interior architects don't have this. It's a genuine point of difference — if properly communicated.
• The aesthetic is right. The website's clean, minimal look is correct for luxury Scandinavian design. The visual identity isn't the problem — the content is.
• LinkedIn project posts. The Burj Khalifa apartment and EMAAR Beachfront posts on LinkedIn are actually more detailed and compelling than anything on the website. That content exists — it's just in the wrong place.

Paste this into Claude

You are helping me act on a brand audit of c/o Lampa, a luxury interior architecture studio. The full audit is at https://colampa-audit.vercel.app — read it first.

I'm Tinka Lampa. I founded c/o Lampa in 2022. I'm a Swedish interior architect with 15+ years of experience, and I operate across Sweden, London, and Dubai. I also create abstract art and offer art curation as a service.

Before we start fixing things, ask me these intake questions one at a time. Wait for my answer before moving to the next. Keep it conversational.

INTAKE QUESTIONS:
1. The audit found that the SBID Award for Mickey's Beach Bar is credited to Design Command, not c/o Lampa. What's the real story? Were you at Design Command? Did you lead the project? How should this be credited going forward?
2. The major hotel brand projects (Marriott, Hyatt, Rosewood, W Dubai) — were these done through c/o Lampa, or at a previous firm? Which projects can go in the c/o Lampa portfolio, and which need to be credited as "earlier career work"?
3. What projects has c/o Lampa itself delivered since 2022? What are the 3–5 strongest, and do you have professional photography of them?
4. What does a typical project look like right now? Residential, hospitality, styling, or a mix? London, Dubai, or Sweden?
5. How do clients find you? Referrals, Instagram, LinkedIn, word of mouth? What's actually bringing in work?
6. The "decentralised collective" — how many people are involved? Is there a core team, or is it project-by-project? A prospective client will ask this.
7. The dissolved company (Cathrine Design Limited) — what's the current corporate structure? Is there a live registered entity?
8. The art side — is this a real revenue stream? What happened with the Saatchi Art shop? Should we feature this prominently or keep it as a secondary service?
9. What's the investment level for a typical project? £20k? £50k? £200k+? This shapes everything about how the website should talk about the services.
10. What would success look like in the next 12 months? More projects, higher-value projects, a specific market, press features?

AFTER THE INTAKE:
Once I've answered everything, summarise what you've learned and then help me work through the "Fix this week" actions from the audit. Start with consolidating the duplicate profiles and correcting the SBID claim — these are the most urgent. For each action, give me exact steps and draft any copy I need. Keep everything in plain English.